Privacy Statement
Who we are
This website is maintained by staff involved in the Applied Statistical Modelling and Health Informatics (ASMHI) MSc. We are employees of King’s College London, but this website is an informal marketing and information site and is not an official King’s College London website. If you need to contact us, please use the contact form provided.
The information on this site is correct to the best of our knowledge as of March 2026. For the most up-to-date and authoritative information about the ASMHI MSc, please refer to the official King’s College London prospectus page, which this site links to.
What personal data do we collect?
This website does not collect personal data by default.
We only collect personal data if you choose to contact us via the website contact form. In this case, we collect:
Your email address
Any information you choose to include in your message
No applications are submitted or processed through this website.
Why do we process your personal data?
If you contact us via the form, we use your information solely to:
Respond to your enquiry
Provide information about the ASMHI MSc
This website is used only for marketing and recruitment purposes.
What are the legal bases for processing?
Where you submit your email address and message via the contact form, we process your data on the basis of consent, as you are choosing to contact us.
You may withdraw your consent at any time by submitting a request via the contact form and asking for your information to be deleted.
How long do we keep your data?
Enquiries received via the contact form are sent to a shared inbox and will be retained for 12–24 months, after which they will be securely deleted unless there is a legitimate reason to retain them for longer.
Cookies and analytics
We use Google Analytics to understand how visitors use the site. This includes:
Page views and traffic sources
Search terms used to find the site
Video views
Clicks to external links (including the official King’s College London prospectus page)
Google Analytics uses cookies and may collect information such as IP address and device information. This data is used in aggregate and is not used to identify individual visitors.
A cookie consent banner is displayed when you first visit the site, allowing you to manage your preferences.
Third-party services
This website uses the following third-party services:
WordPress – website platform
Google Analytics – website usage and traffic analytics
Kaltura – embedded video hosting
These services process data in accordance with their own privacy notices.
External links
This website contains links to external websites, including King’s College London pages, journal articles, and news sites. We are not responsible for the privacy practices or content of these external websites.
International visitors
This website is intended for both UK and international audiences. Some third-party services used on this site may process data outside the UK. Where this occurs, appropriate safeguards are in place in accordance with UK GDPR.
Your rights
For information about data protection rights and how King’s College London handles personal data more broadly, please see: https://www.kcl.ac.uk/terms/privacy.aspx